Policy Track 3: Use of Behavioural Economy in Public Policy to Shift Behaviour
Behavioral Insights is a field aimed to identify and test the variables that influence our day-to-day decision-making. The core idea is that we are always surrounded by “Choice Architecture”: cues, signs and information which guide us, consciously or unconsciously, towards certain behaviors. As a policy tool, this idea can be harnessed in order to promote more sustainable behaviors and choices. Through sharing practices and case studies, this session’s aim is to demonstrate how to best implement behavioral insights as an environmental policy tool, and facilitate a network of stakeholders interested in sharing information, findings and conclusions?